NEWSLETTER SEPTEMBER 2015 | CEDA members and associates edition   

September Newsletter                  

Dear <<First Name>> 
Hello from Peta Godenzi, President   
Email me: or tel 0428 971 203.

Welcome to Spring and to our September newsletter. This really is a beautiful time of the year and a great chance to get outside and enjoy all the Warburton Valley has to offer.

Plastic Bag Free Warburton - Our August committee meeting was attended by Alvyn Williams, one of the organisers of the Plastic Bag Free Warburton initiative (PBFW). Alvyn did a short presentation to the committee and answered questions, and based on this information CEDA have agreed that this is an endeavour we will endorse.  We realise that this affects many retailers and look forward to working closely with our members and the PBFW group to ensure a smooth transition. More than 200 community members have recently attended a documentary film at the Arts Centre called BAG IT (see link to watch) and there is great community support behind this idea. Many retailers have already got behind the initiative and there will now be a series of info sessions and working groups to look at alternatives and work with other bodies, including the Shire of Yarra Ranges to make this happen. Going Plastic Bag Free might mean a few small changes in our daily way to do things, but will make a huge change to the health of our waterways and wildlife, things that are most precious to our region, our tourism and our economy. It also presents a potential marketing opportunity that makes a statement about the values of our region. If you haven't already checked out the information provided by this group take a moment to read their Facebook page here.

Don't forget to like and check in on our  Visit Warburton Facebook page. It's been great to see some of our members (good work Oscar's by the Yarra!) sharing posts from Visit Warburton's page, especially the snow updates. Now that we are moving into a new season, keep an eye out or our regular posts, which will now focus on activities and other interesting tourism information.   
Help spread the word by linking to from your website and Facebook page.
Welcome to our new members:
Warburton Valley Escapes - Leila Hay - Specialising in packages for a full Warburton Valley experience
Little Yarra Country Stays - Jill Oliver - see website for info on this new accommodation provider in Powelltown

Membership Renewals 

Thank you for your support.  It's been terrific to catch up with many of you over the phone these past few weeks and we've had some excellent ideas and feedback. 
Our reminder program has now completed and we will be reviewing member listings and retire any listings on and at the Waterwheel that are no longer valid.   We will leave our PayPal link on the website here  active as this will be used throughout the year for various activities.  If you are still undecided, or have questions, please give us a call to chat. 
Download our CEDA  brochure here if you need to reacquaint yourself with our purpose.
New members are always welcome and we thank you for your referrals.

Other CEDA news 
Highlight events for the next few months include:
  • 12 Peaks Cycling Challenge - 20 September
  • NORDIC Festival - October 17 and 18 - a much anticipated festival on the main street of Warburton. Check also their Facebook page for updates. For more info email
  •  Yarra Valley Open Studios - NB this event has been rescheduled to 2016
  • Tesselaar Tulip Festival 'Fields of Fun' September 10 - October 6 - now in its 62nd year there's more than 700,000 tulips of more than 120 different colours and varieties, and the world's largest clog (over 4 metres long!) to see with a changing theme each week.  A dazzling array of breathtaking colour! Tickets online
  • Giro delle Donna (previously called Gran Fondo) - November 22 
  • Vertical K (Rapid Ascent)  - November 29
  • Christmas Street Party - December date TBA
  • Warburton Christmas Carols - Saturday 19 December
Diary Notes
  • Monthly meeting - Third Tuesday of the month. The next Warburton Valley CEDA meeting is Tuesday 15 September 2015 at 3pm in the boardroom at the Warburton Community bank branch on the main street. Members may attend and should RSVP to this email address. Alternatively you can  submit any questions or comments in writing for the committee.

CEDA members only Facebook group now available
Thanks to all those members who have opted in to our  closed Facebook group for CEDA members. Joining the group is available for any members at any time.   The URL is or click here.
Simply go to the CEDA members page and 'request to join'. This page is exclusive to  CEDA members and  will be topical to CEDA related news only - no spam, no promos. It give us an opportunity to let you know important information in between newsletters, but also gives you the option to post, like and ask questions, not only of the committee but of each other. 

GET NORDIC: at the Nordic Festival 17/18 October

Warburton will again turn into a Nordic hamlet for the weekend of October 17-18, 2015. Visit the Viking Camp, enjoy Nordic performances and films, sample some Nordic delicacies and buy unique handicrafts and other Nordic goods at the Market. This year our Opening Night Dinner will be an Urban Viking Feast taking place at the stunning Projekt 3488 on Saturday night, October 17.  This historic former Masonic Hall has a rustic feel and is perfect venue for a feast.
On arrival a welcome drink will be served on the deck overlooking the native gardens and picturesque mountain views. Food inspired by the Viking times will be served on large wooden platters to be shared by the guests seated along two massive 11 metre tables (and yes, there will be plates and knives and forks...). Praxis is playing Viking Era music and the courageous Viking Framherr Fathma will be overseeing the proceedings accompanied by one of her handsome and brave warriors. After dinner the tables will be cleared away and you will have your chance to be a 'Dancing Queen' for the rest of the night.
Come along to enjoy some merriment, delicious food, drink, Viking era music and good company.  This is not a fancy dress party but, by all means, do dress up if you want to express your inner Viking! There are only about 80 seats available so be sure to get your booking in quick! 
For more information visit the Facebook site at

CYCLING - Ol' Dirty

Sunday morning (30/8) saw more than 300 riders attend the Ol' Dirty cycling event (including two from Brisbane, and one from Adelaide who came specifically for the event). This ride saw cyclists tackle challenging hill climbs in the Warburton Valley and beyond.
The ride went off without a hitch and organisers have received dozens of comments about how beautiful the area is, and how this was the best ride that many had done either this year, or ever! The rides had their check-in at our new Info Node on the Rail Trail in Warburton (adjacent to Cog Bike Cafe) so it's great to see our facilities, which includes our natural assets being so appreciated.
And there is so much more to come with the 'Cycling Tips' organisers bringing their Gran Fondo - GIRO Delle DONNA event to Warburton Valley on November 22.  Already more than 700 pre registrations have been received  Check out the website here. This event will be 107 kms long, 2,750m of vertical climbing including the 20 km Reefton Spur almost right off the bat, 14 km of gravel on Acheron Way, and the true-mountain summit finish at the top of Donna Buang. This is a challenge for any cyclist, but can be enjoyed by all and should bring significant patronage to our area and local businesses. Watch video here 
Thank Doug Greenall (Cog Bike Cafe) for the images.

Wine tasting event for CEDA members - Branded Wine opportunity 

An invitation is extended to anyone in th CEDA group who is interesting in tasting and purchasing quality cleanskins wines that can be branded with your own label design.  Jeff Cole from Sample Wines  www. will bring along a selection of Yarra Valley wines for people to taste. Cleanskins are available from  from $10 to $13 per bottle (very discounted prices). This is an ideal opportunity to have some wines available for your guests, either as a complimentary bottle or for purchase or you may like to purchase some top quality wines for your own enjoyment.
Jeff can also makeup your own design as a label. This is very reasonable at $4.00 per dozen.  
Details:  Thursday the 1st of October at 3.00pm at Deloraine Homestead. 355 Tarrango Road, Gladysdale.
Please RSVP to this private tasting of Yarra Valley wines on 0428 971 203.

Volunteers at the Waterwheel

The Waterwheel VIC is run entirely by volunteers and we truly appreciate the quality of service they give to people face to face EVERY DAY of the week between 10am and 4pm.  Visitors to the centre comment daily on how wonderful it is, in this digital age, to be able to speak to someone knowledgable directly, and it's a great way for visitors to truly experience the warm-hearted hospitality of the Warburton Valley.
We are always needing additional volunteers to join the team. If you think this might suit you please give us a call on 5966 9600 or drop in for a chat. We'd love to hear from you.

Workshop - First Point Customer Contact  
Wish you could convert more of those enquiries? Your customers make a decision about you and your business within a second of their first contact with you...This can cost you thousands of dollars...through referrals and repeat business, if you are not aware of it..
In this 3-hour workshop you will learn -
*What it takes to make a great impression every time
*The 7 keys to a successful email response
*The do's and dont's when speaking on the phone
*How to meet and greet your customer upon their arrival
Spaces are limited, so book your place by contacting
DATE Tuesday 8th September
TIME 11.00 am for 11.15 am start - 2.45 pm Light lunch provided
COST $25 Members and $35 Non Members - Pay on the day
VENUE Lilydale Lake Community Room, Swansea Rd., Lilydale

What can I do? Three things this month...

  1. RSVP for the wine tasting afternoon - a great chance to meet other CEDA members too!
  2. Share some content from our Visit Warburton website on your Facebook page or blog. The POPULAR ITINERARIES are a great place to start.
  3. Encourage visitors to share their good experiences on Social Media. See our new business card for all the contacts they will need.


Our purpose statement:

'To promote sustainable economic development that enriches the lives of those who live in or have a close connection to the Warburton Valley and rely on its prosperity.'

Your CEDA committee is:
Peta Godenzi (President),  Michael Hibbert (Vice President and CEDA rep at Yarra Ranges Tourism), Geoff Vickers (Secretary/Treasurer) and members Jeff Gill, Norm Orr, Ian Shipton, Phil Wallens, Mike Iley, and Dale Feim.
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PO Box 279, Warburton 3799
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