UK advertisers and publishers are eagerly anticipating Black Friday, the largest trading period in the UK retail calendar. However, there is an event
that dwarfs this, and most of the UK may not even be aware of – Singles Day. This year saw Singles Day break all previous
records, with China’s largest e-commerce retailer, Alibaba, generating £9.4bn worth of sales. What's more, across our network UK advertisers saw a YoY
sales growth of 109% compared to Singles Day 2014, indicating a new fixture on the UK retail calendar. Check out our full report here.
If you missed out on maximising sales for Singles Day, fear not - Black Friday is right around the corner and with sales hitting a record one million
over the four days during the Black Friday to Cyber Monday period last year, there is a similar outlook predicted this year. To help make sure you are
prepped for the opportunities that lie ahead, we've put together a comprehensive guide covering content, newsletter
sends, mobile, AOVs, tenancies and assists for Black Friday 2015.
What's more, to help ensure you are equipped with the advertiser offers that are available to promote, we will be sending out a 'Bumper Black Friday'
newsletter next Tuesday afternoon. In the meantime if you'd like to see what offers have already been posted by our advertisers, check out the Black Friday/Cyber Monday category on TheHub.
If you're already missing the warmer weather and dreaming of Summer 2016, you're not the only one! On Thursday 5th November, Phase Eight welcomed a
selection of affiliates, journalists and bloggers to view an exclusive preview of the upcoming Spring/Summer 2016 Collection. Check out a preview of the collection and join the programme here.
Finally, if you haven't already, make sure to sign up to our 'Pitching for Assist Payments' webinar on Thursday 3rd December at
4pm with our Head of Publisher Services Edwyn McFarlance. Full details can be found here.
Keep up with the latest news on our
and find self-serve information on our
Until next time,