Upload your opportunities to the marketplace!
As we quickly approach the Christmas period and the incredibly busy Black Friday/Cyber Monday dates, your opportunities and exposures should already be uploaded to the opportunity marketplace. Uploading listings to the marketplace will ensure that your promotions are getting the most visibility possible from interested advertisers.
The main benefit of the marketplace is that it is fundamentally built to make the advertiser/publisher interaction as quick and easy as possible. The main points and details are displayed directly within the listing in addition to the set rates and pricing, allowing advertisers to browse and filter through opportunities relevant to them. Advertisers can also directly contact you through the listing rather than having to get in touch with you separately.
It’s vital listings are informative and detailed whilst still remaining concise. With hundreds of opportunities up at once, making yours stand out to advertisers is key. Including stats such as traffic numbers and expected performance is always a good idea.
Don’t undervalue your listings, but keeping your rates flexible and observing what other publishers are offering may make the difference when it comes down to that final decision to book.
The opportunity marketplace can be found under the ‘Links & Tools’ section of the publisher interface. If you need help with uploading a listing, get in touch with us at email@example.com and we’d be happy to run through it with you.
Publisher Services Team