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An interesting question

Are all your website visitors created equalNot all your visitors are created equal – does the filter role performed by 3rd party sites mean their referrals are of higher value than straight Google referrals or pay-per-click ads?
It does seem reasonable – and is supported by history – to suppose that a 3rd party reference by knowledgeable editorial teams passes on greater confidence to our visitors. Basically someone referred by an expert journal is likely to feel more positively about a tech’ product than one who simply sees your listing among a mass of others. It is the same argument for the value of editorial articles over advertising which has been well proven.

So perhaps one of the tech’ publishing houses would like to do some research on this so as to quantify their value added compared to search engine listings or pay-per-click ads?

Call usto see how you can use online marketing in your business.

We are a marketing agency for Industrial SMEs maximising small budgets – enabling big growth. Helping companies to punch above their weight, grow and survive. The Industrial Marketing Agency focuses on promotion “free at the point of publication” under the umbrella of Press Relations and Social Media.
We generate press releases and other technical content including feature articles, videos, blog posts and social media material which we distribute among the industrial business media.

Copyright © 2015 The Industrial Marketing Agency, All rights reserved.


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