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The tip of the iceberg
 
the tip of the icebergFrom qualitative research across our client base we estimate that 23% of free web coverage is corporate website, 22% is corporate blog and 55% is from third party sites – online journals, online directories – which get picked up by search engines. 

This includes some photos and some videos but does not include:
-    Video channel internal searches, e.g. YouTube
-    Editorial newsletters
-    Industry blogs
-    Social media internal traffic
So there is clearly a lot to do for free!

Call us to see how you can use online marketing in your business

We are a marketing agency for Industrial SMEs maximising small budgets – enabling big growth. Helping companies to punch above their weight, grow and survive. The Industrial Marketing Agency focuses on promotion “free at the point of publication” under the umbrella of Press Relations and Social Media.
We generate press releases and other technical content including feature articles, videos, blog posts and social media material which we distribute among the industrial business media.

Photograph courtesy of Freerange Stock
Copyright © 2015 The Industrial Marketing Agency, All rights reserved.



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