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The Content Explosion

Is there such a thing as over communicatingThose companies who got in early have a huge amount of content cached on the net where it works for them 24/7 and now their competitors are racing to catch up – throwing resources at their websites especially and at pay-per-click advertising in a desperate attempt to quickly retrieve a situation where they left it almost too late.

Of course it is possible to catch up with enough effort - and this effort to increase web presence, and in particular web authority, is fuelling an explosion in online material.

In a sense we are caught in an accelerating race to an unseen future where the latecomers are trying to catch up and the established brands are seeking to leverage their online capital to an even more prominent position.

Both the catching up and the leveraging can be done – I have seen it and we have assisted clients to achieve these aims, but of course like so many other things in life they take commitment at quite a high level, coupled with understanding and belief.

It has taken quite a long time for industrial companies as a whole to come to this belief and overcome their traditionally conservative views. As with any new venture fully utilising the internet for business is a developing process – who to learn from, who to partner with, who to trust.

Try talking to us - we will be open and clear - if we don't know we will say so

We are a marketing agency for Industrial SMEs maximising small budgets – enabling big growth. Helping companies to punch above their weight, grow and survive. The Industrial Marketing Agency focuses on promotion “free at the point of publication” under the umbrella of Press Relations and Social Media.
We generate press releases and other technical content including feature articles, videos, blog posts and social media material which we distribute among the industrial business media.

Copyright © 2014 The Industrial Marketing Agency, All rights reserved.

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