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Private Lender Link
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Private Lender Link Industry Newsletter
Insights Icon Analytics
Our website has performed quite well the past year. Below are a few screenshots from Google Analytics for the period Dec 2019 to Nov 2020. Here are a few highlights:
  • Average Monthly Sessions: 10,720
  • 74.5% of the site’s traffic from organic Google searches
  • 20% of the site’s traffic is from California
Audience overview screenshot from Google Analytics

Top Metro Areas

Top Metro Areas

Acquisition Channels

Acquisition Channels

Get Listed on Private Lender Link

Direct Lenders, Capital Providers and Service Providers can all benefit from our site’s traffic, If your company is not listed on our site, get in touch with us to learn more about pricing.
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What's Next for PLL?

New Platform - Lender Link

To complement our website, we are working on a new deal portal platform/app to match loan requests with lenders. Here’s how it will work:
  • Direct Lenders enter detailed loan programs and criteria
  • Borrowers & Brokers (Lead) sign up to submit loan requests (Deal)
  • Deal will only be sent to lenders that meet criteria
  • Lenders can review Deal, ask questions and submit a Term Sheet
  • Lead will receive a few Term Sheets to compare
  • Transaction will be completed outside the platform
  • Lenders pay PLL a fee after closing (if state regulations permit)
  • Both Lenders and Leads will be able to rate each other and share feedback with PLL
This new app will be called Lender Link ( The initial version will focus on private mortgages, and later on, we will take on permanent financing for commercial real estate.

The Lender Link app will also be used as a system for us to make introductions, track leads, and generate real-time reports for companies listed on our website. We are currently in the planning phase and will begin development in February.

New Phone System

Since 2014, we have used RingCentral as our phone system to track all the calls for companies listed on our site. We decided to switch to Twillio and will begin configuring the system before the end of this month. Here are some of the highlights and key features:
  • Simple forwarding to any phone number
  • No voicemails saved - callers will not be kicked back to PLL to leave a voicemail
  • No PLL announcement
  • Easy call logging and reporting in new Lender Link app

Join Our Online Community

Have you heard about our private social network for the private lending industry? If you join, you can gain insights about private lending, network, generate leads and get exclusive industry insights from us. Our social network is a free resource for Direct Lender, Service Providers and Institutional Capital Providers.
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Thanks For Reading
Private Lender Link is an online marketplace to find private hard money lenders for real estate deals throughout the United States. If you’d like some additional recommendations, please reach out to PLL on our website’s contact page. For loan requests, we just need a few basic details, and we can send you a list of recommended lenders.

We can also provide information about capital providers, mortgage investment opportunities, technology, service providers, events and more.

Copyright © 2020 Private Lender Link, Inc., All rights reserved. CA DRE Lic. #02057741​

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