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Single people: A neglected customer segment?

When the first lockdown was announced over a year ago, there was speculation of a boredom-induced baby boom in 2021….
 
It seems the opposite actually happened. Already dwindling fertility rates have dropped to an all-time low since the pandemic began, according to Southampton University. One of the factors behind this long-term trend is the gradual shift in our collective relationship status: more and more people are single and living alone.
 
This needn’t be a bad thing, in particular for savvy retailers that start taking the singleton market seriously, as this week’s article explores. As we emerge - tentatively - from Covid restrictions and look forward to spring, it’s a good time to reflect on opportunities for the year ahead and enjoy a well-earned break.
 
So from the team and I, have a very Happy Easter.
  
Orlando

This week

The rise of solo living and its impact.

Google Maps to show eco-friendly routes

Asda's plan for George revealed

April Fool's: Volkswagen won't be Voltswagen

10 minute watch

"We need to figure out how we go into conversations not looking for the victory, but the progress," says world debate champion Julia Dhar. In this practical talk, she shares three essential features of productive disagreements grounded in curiosity and purpose. Watch it here.

this week's podcast

Leadership Lessons from Primates

Jane Goodall shares primal insights on how we acquire and keep power, the difference between being a leader and being a boss, and the role of patience in making discoveries and making a career.

Orlando Martins

CEO and Founder

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