When the first lockdown was announced over a year ago, there was speculation of a boredom-induced baby boom in 2021….
It seems the opposite actually happened. Already dwindling fertility rates have dropped to an all-time low since the pandemic began, according to Southampton University. One of the factors behind this long-term trend is the gradual shift in our collective relationship status: more and more people are single and living alone.
This needn’t be a bad thing, in particular for savvy retailers that start taking the singleton market seriously, as this week’s article explores. As we emerge - tentatively - from Covid restrictions and look forward to spring, it’s a good time to reflect on opportunities for the year ahead and enjoy a well-earned break.
So from the team and I, have a very Happy Easter.