Sense > Data

I for one was very pleased to hear the Government talking about “data, not dates” guiding our way out of the latest lockdown. Generally it’s a good idea to be as scientific as possible when making decisions.
But a good scientist knows the limitations of their data. They know what it can and can’t tell them. They ask the right questions, and retain a healthy scepticism over the answers.
It’s why the term “data-driven” can be problematic. As our latest article argues, data science is phenomenally useful, but it’s no substitute for good sense.

This Week's Reads

Data is no substitute for good sense

Reinventing yourself without relying too much on data

Vodafone uses cloud to retain customers

M&S recruit for digital-first tech drive

This Week's Video

When Steve Jobs arrived back at Apple in 1997, he laid off general managers of all business units and combined disparate functional departments into one functional organization. Watch this video on how they organized to innovate.

this week's podcast

Rick Hall, a software entrepreneur focused on the analytics market with over 30 years of experience, talks about data analytics, entrepreneurship, and the impact of COVID on remote work.

Orlando Martins

CEO and Founder

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