Connecting our community!

A note from CFG

Miss our previous editions of STAYING 'n TOUCH? 

• We’re not doing any acquisition marketing. Our marketing is focused on sharing information that will help clients manage their business during this crisis. 
• We’re doing a tremendous amount of webinars, so content creation is critical. While marketing largely coordinates these efforts, we’ve been able to rely on our local teams throughout our global network to provide local events using local expertise in local languages. Topics span everything from digital business to growth drivers and economic updates. 
• We’re helping our bankers assure clients of our financial health, how they can function in a ‘stay in place’ mandate, and understanding a new normal that we’re defining as we go!

• Like we heard in prior weeks…we’re working harder than ever – long hours, on video calls all day long, doing tasks that are different from our normal routine.
• For some, it’s hard to be home. Extroverts like the people interaction, while introverts prefer the isolation when working. Many people like going to the office for the camaraderie and socialization! 
• Leaders have recognized a cultural dynamic effecting the younger population whose careers are just budding. These up and comer’s can become territorial and emotional as they seek inclusion and attention. (Read our expert advise in this week’s newsletter on finding your own emotional well-being during times like this.) 
• There will be anxiety when we’re able to return to the office, as people consider their own safety. 

• Some governance has been relaxed as the need for timely, quality research and insights is critical to our clients. Getting approvals has become a little easier. 
• We’re modernizing how we go to market via our sales teams with a new approach to PowerPoints, podcasts and webcasts. 
• Because of the need to be efficient right now, we’re finding that we’re able to operationalize much of what we do and create centralized access for our marketers and sales teams. We’re taking a more sophisticated approach to ‘digital marketing’ with new marketing automation, tracking and intelligence tools. 
• Physical events have been canceled or postponed, so we can re-examine the importance of many events and figure out the right balance of in-person and virtual presence with our clients.