The State of Content Marketing in 2020

Content Marketing as a Business Model

One of the clearest paths to success will require investing in the creation of new governance processes, technologies, and skills to ensure we can scale and measure our efforts.The creation of high-quality content is inherently more expensive, takes longer, and requires a different skill set than traditional advertising or direct marketing. If content marketing is to be a meaningful—and growing—part of any company’s demand generation operation, the company must invest in it the same as they would any other vital business strategy.

As always, share CFG and its resources with your colleagues. All materials are available also in the Resource Library in the 2019 Webinars folder on our CFG Website.

ROBERT ROSE, The Content Advisory
For more than 25 years, Robert has helped marketers tell their story more effectively through digital media. As the Founder of The Content Advisory, Robert has worked with more than 500 companies, including 15 of the Fortune 100. He’s provided strategic marketing advice and counsel for global brands such as Capital One, NASA, Dell, McCormick Spices, Hewlett Packard, Microsoft, and The Bill & Melinda Gates
Foundation.  The Content Advisory, is the education and consulting group for The Content Marketing Institute.

Presentation Slides

The latest book by Joe Pulizzi and Robert Rose explores the idea of transforming marketing from a cost center into a profit center.  Don Schultz, Professor Emeritus of Service, Northwestern University’s Medill School said that this book “unlocked the puzzle of what marketing should be in the 21st century.”

If you'd like a copy of Robert's book, please contact or Robert directly (tell him you're a member of CFG!). 
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