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One of the clearest paths to success will require investing in the creation of new governance processes, technologies, and skills to ensure we can scale and measure our efforts.The creation of high-quality content is inherently more expensive, takes longer, and requires a different skill set than traditional advertising or direct marketing. If content marketing is to be a meaningful—and growing—part of any company’s demand generation operation, the company must invest in it the same as they would any other vital business strategy.
As always, share CFG and its resources with your colleagues. All materials are available also in the Resource Library in the 2019 Webinars folder on our CFG Website.
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