CFG is your connection to your peers and colleagues in the B2B financial community. You’re a valued part of our network and we appreciate our relationship with you. Now more than ever, you need an outside perspective on marketing to guide your own thinking. That's why we've created this newsletter, Staying 'n Touch. Every Wednesday, you will learn what's going on in our industry and share stories about marketing's role in shaping a new future born out of crisis. You’ll hear how your peers are managing remote working, the impacts on marketing, and the new demands on work-life balance. We’ll also bring you leadership and strategic advice from experts we trust. Join the conversation and share your stories!

When will you get to see everyone in person again? As soon as we can!
Some of our May in-person meeting will be held virtually over the next several months. We'll be featuring many interesting personalities, including Katharyn White, CMO, T-Systems, on redefining marketing, Deloitte's CMO leads and Duke's Christine Moorman on trends in marketing, and even leadership coach and former bank marketing executive, Trudy Frection, featured here! Watch for your invitation and be sure to join the session!


April 1, 2020

Networking is your lifeline to your community!

First and foremost, we hope that you, your family and your team are well and safely coping with this unique situation. Did you ever imagine a scenario like this? We certainly didn’t. 

We know that you are busy implementing your corporate business continuity plans, but we also know that you must continue to focus on the good work that you and your marketing teams have been doing.  We’d like to help you broaden your perspective. After all, that's the real value in CFG! Wouldn't it be nice to know what your peers are doing? Perhaps there's something you hadn't considered or something that sparks some new thinking. 
So, how can you help? Please take a moment to SHARE A STORY about your experience – maybe a way that you have provided guidance and leadership during this time, how you’ve re-balanced your life, or how you think this crisis will change the way we do business. Or, ask us a question to pose to our CFG colleagues. I look forward to hearing from you! Stay healthy and stay 'n touch!

Be sure to SHARE Staying 'n touch with your colleagues!
Managing Marketing & Communications During Crisis
Comments from your CFG colleagues
  • Our business continuity plans are in full force and working as planned, including a substantial work from home force.
  • We are operating at normal business capacity, day-to-day client support and operations have not changed, and we are able to fully support the current market volume.
  • We're being advised to keep communications as general as possible, but clients want specifics!
  • Marketing teams are customizing messaging for their clients and providing decks (updated every couple of days) to their banking teams for direct, virtual client communication.
  • Bankers are encouraged to be in touch with clients often to assure them that their relationships are secure.
  • Corporate financial execs are busy managing their own company affairs and trust that their banking relationships are in tact and transactions flowing as usual.
  • Marketing is shifting priorities to focus on assuring clients that their business is protected and will operate as close to business as usual as possible.
  • We're tearing apart our campaign and other content to ensure that it reflects current conditions.
  • Trade shows plans are changing as industries make decisions.
  • Client event strategies are being adjusted to accommodate more virtual interaction.
  • From a research perspective, we have rescheduled large studies planned for this month and have shifted our attention to supporting the company’s tracking of client inquiries by pulling all incoming inquiries into our text analysis tool and providing updates on key/frequent topics.

This week's

Embracing the Unknown by BEING

Trudy Frection, Leadership Coach, Accomplishment Coaching
Read Trudy's Story
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Corporate Financial Group, Inc. · 13537 US Highway 1 · Suite 122 · Sebastian, FL 32958 

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Corporate Financial Group, Inc. · 13537 US Highway 1 · Suite 122 · Sebastian, FL 32958 · USA

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