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July 14, 2021

 

WEBINAR RECAP
 

featuring:

RANDY FRISCH

Randy Frisch is the CMO and Co-Founder of Uberflip, a content experience platform that empowers movement, prompting marketers to think beyond content creation and truly put their customers first by marketers creating content experiences at every stage of the buyer’s journey. He has defined and led this focusing on the experience. This movement has fuelled an annual conference, Conex: The Content Experience, that brings together 750+ passionate marketers, and a North American-wide Conex Tour. Randy is also the host of The Marketer’s Journey podcast, was named one of the Top 50 Fearless Marketers in the world by Marketo, and is the best-selling author of F#ck Content Marketing: Focus on Content Experience (yeah, he swears sometimes).

Marketers, you've created great content that can be personalized, built the organization to produce it, put in place the technology to publish and distribute it, but are you personalizing your content at scale -- across industries, buyer personas, journey stage and channel preferences? There's a content framework that enables you to really drive demand, generate revenue and create new experiences for your customers. Listen to Randy Frisch talk about how his own frustration with content and some compelling research with buyers and marketers led him to write the book; as well as how a Content Experience Framework will guide your journey to personalization at scale!
 

You'll find some other resources from our friends at Uberflip below. If you're not familiar with the firm, be sure to click the video for a few giggles!

Listen to the replay for the full conversation. It's worth 45 minutes of your time! (Click in yellow box below.)

RECORDING REPLAY: Click Here to Access (Password 3mFGgmiV)

Want Randy's book for FREE? Send me your mail address and we'll get one to you ASAP!

HELPFUL RESOURCES


SLIDES FROM TODAY'S WEBINAR

What the Heck is UBERFLIP? (video)

How to Scale ABM

ABM for Customer Retention & Growth

STAY 'N TOUCH

I love hearing your thoughts and ideas on B2B financial marketing and your own challenges. Call or drop a note.

Missed our other webinars? Visit CFG online to get the recaps and recordings.

Miss our 2020 review? Catch up on all the news, expertise and events from CFG in 2020!

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