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March 9, 2022

CFG WEBINAR RECAP

Best-in-Class marketing organizations build a culture of accountability that drives and demonstrates how Marketing is delivering real business value.


Marketing Attribution Models, Marketing Performance Management Scorecards and Dashboards visualize how your marketing strategies and programs are facilitating growth-related business decisions. Marketing leaders committed to improving effectiveness, efficiency, accountability, and ROI, need to invest in the development and use all of these business decision tools. Yet, many organizations aren’t sure where to start.

In January, CFG brought views and applications of marketing ATTRIBUTION models from our member banks in the first of our 2022 webinars focused on measurement: The Digital Roadmap to Marketing Performance Measurement.  

In this second webinar, we bring you an expert on all three measurement tools. In the Replay of this CFG Webinar you will hear why the DASHBOARD is the vehicle that enables Marketing organizations to understand and communicate where they are performing well, strategically, and operationally, and what improvements need to be made. Attribution models and scorecards have an important role, too. Laura Patterson, VisionEdge Marketing provides the roadmap to navigate your options and the expertise you need to determine what will work best in your organization. Before you get started, you may wish to calculate your current MPM maturity. Check out this VisionEdge Marketing paper: Adopt a Proven Marketing Performance Management Maturity Model.

Take a little time to listen to the REPLAY
(below) of our March CFG Webinar to learn what it takes to develop a relevant and actionable Marketing dashboard. Then, take the opportunity to connect with Laura Patterson and VisionEdge Marketing's website for real insights on B2B marketing and measurement practices.
RECORDING REPLAY: Click This Box to Access (Password 7RhXr2vZ)
Click Here to Download Webinar Slides
Click Here to Download VisionEdge MPM Study Report

LAURA PATTERSON


Laura has been a sought-after speaker for over 20 years. She has delivered over a hundred customer-centric growth-related presentations, across the world, to members of the C-Suite, along with Marketing, Sales, and Customer Success leaders. Laura is a recognized pioneed in the discipline of marketing performance management and an expert and innovative thinker in the field of B2B marketing. She has published numerous white papers, survey reports and four books. Her most recent award-winning book: Fast-Track Your Business: A Customer-Centric Approach to Accelerate Market Growth, was published in 2020. It is an Amazon 5-star Best Seller.  Laura’s thought-leadership has been recognized by numerous industry leaders, for example, she received Engati’s “200 most powerful thought Leaders to follow in 2022”, Piktale’s “Top 100 Influencer’s Award”, and “20 Women to Watch in Business” by the Sales Lead Management Association.

Miss our 2021 review? Catch up on all the news, expertise and events from CFG in 2021!

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Corporate Financial Group, Inc. · 13537 US Highway 1 · Suite 122 · Sebastian, FL 32958 · USA

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