September 2, 2020

So, we're 6 months in...

how are you doing now?

Our teams are adapting very well. There’s more engagement. We’re spending more time together in one-on-one meetings. Individuals are sharing more with leaders and engaging in high-quality dialog.

We’re so proud of how our teams have demonstrated such strong resilience and adaptability

Everyone seems to be getting more done with the fewer distractions that come from working from home.

We’re much more efficient and agile in our working standards today.

I try to ensure that we are transparent in everything we do and share with one another.

The reliability of virtual platforms continues to challenge us, but we are managing.

Where do we go from here?

As we begin to look forward, there is still so much uncertainty. We’re creating budgets and plans based on different scenarios, such as Plan A for out-of-office and Plan B for a gradual, long-term return – and market by market.

We’re closely examining what marketing needs to provide its sales teams for a prolonged remote environment. A lot of our planning is based on clients’ comfort levels with ongoing Zoom meetings and digital industry conferences.

We’re working with our sales teams to really define the conversations they’re having with clients, then designing virtual tools that can enhance those conversations.

Our sales tools kits are being designed for our bankers’ one-on-one’s with clients and state-by-state given the return to work plans across the country. We’re preparing for all client comfort level scenarios, too.

There’s a big opportunity to save time and money by preparing sales tools kits, virtual materials, Zoom in a Box, etc. for an ongoing virtual environment.

Going forward, we see a lot more use of video and animation. So, we’re depending on the expertise of our agencies to help us produce content in these media.

Lastly, marketing continues to expand its role in the company as arbiters of the image its subject matter experts and executives project in virtual meetings. Marketing finds itself training in the use of lighting, backgrounds and general appearance.

Remember, staying in touch with peers and colleagues during crises like COVID is key to your very survival.
CFG provides you with a venue to be with friends and learn how to be better every day.
JOIN IN the conversations!

CFG's FALL Webinar Series

Tuesday, September 15th--11:10 A.M. - 12:00 P.M. (ET)

Let's talk Virtual Event PLATFORMS!
Virtual industry events, bespoke thought-leadership programs, experiential client events and just plain networking present companies with great opportunities to distinguish themselves, but present significant challenges to marketers accustomed to showcasing their expertise LIVE!  We've invited Tony Jarvis, EI Advisory, to join us again to talk about new virtual event technologies and how to create top quality virtual forums.

Your Webex Invitation is in your August 19 Inbox.

Thursday, October 1st--11:10 A.M. - 12:00 P.M. (ET)

Marketing as a Strategic Asset
How do marketers get to sit at the big kid table with the rest of the C-suite?  You muscle-up on the skills you possess and turn into a profit center!  You know you are changing things when your CEO says, “we are winning deals and retaining strategic customers because of marketing.”  Stephanie will share how HSA Bank (a Division of Webster Bank) developed a “Partnership Marketing” function that is a real differentiator in the market and an asset for growth. She’ll provide you with the exercises you’ll need to build your muscles!
Your Webex Invitation is in your August 31 Inbox.

Missed our previous editions of STAYING 'n TOUCH or Webinar Recaps? Click here to access via our website
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Corporate Financial Group, Inc. · 13537 US Highway 1 · Suite 122 · Sebastian, FL 32958 

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Corporate Financial Group, Inc. · 13537 US Highway 1 · Suite 122 · Sebastian, FL 32958 · USA

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