As we begin to look forward, there is still so much uncertainty. We’re creating budgets and plans based on different scenarios, such as Plan A for out-of-office and Plan B for a gradual, long-term return – and market by market.
We’re closely examining what marketing needs to provide its sales teams for a prolonged remote environment. A lot of our planning is based on clients’ comfort levels with ongoing Zoom meetings and digital industry conferences.
We’re working with our sales teams to really define the conversations they’re having with clients, then designing virtual tools that can enhance those conversations.
Our sales tools kits are being designed for our bankers’ one-on-one’s with clients and state-by-state given the return to work plans across the country. We’re preparing for all client comfort level scenarios, too.
There’s a big opportunity to save time and money by preparing sales tools kits, virtual materials, Zoom in a Box, etc. for an ongoing virtual environment.
Going forward, we see a lot more use of video and animation. So, we’re depending on the expertise of our agencies to help us produce content in these media.
Lastly, marketing continues to expand its role in the company as arbiters of the image its subject matter experts and executives project in virtual meetings. Marketing finds itself training in the use of lighting, backgrounds and general appearance.