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September 29, 2021

WEBINAR RECAP

It wouldn't be groundbreaking for us to tell you that a great content marketing operation drives business results – as marketers, you know that already. 
But what is a great content marketing operation? 

It's about providing an outstanding experience to your audience, being relevant to what they need, and being timely in your delivery. It requires you to really understand your audience, what they’re looking for at each stage of the buyer journey, and ensure you have the right content to meet their needs.
It's not as easy as it sounds.

That's why we brought the 'big content guns' to you in this webinar!
Our WIZARDS of Content Marketing
 
MITCH ROSE
V.P. Digital Strategy, Content, Corporate & Institutional Banking
J.P. Morgan



ERICA WICZER
Head of Marketing Operations Commercial Banking
JPMorgan Chase



ELLIE SULLIVAN
Director of Thought Leadership for Commercial, Corporate & Institutional
TRUIST
HIGHLIGHTS of our conversation...

Biggest Challenges in creating content today
Speed to market 
Aligning relevant content with brand messaging
Consistent content across lines of business
Understanding how we can HELP our audience (vs. selling)
Creating fewer, better assets

On the Horizon
Focus on a holistic, cross business, content plan aligned with a media plan.
Shift the balance to less content with more impact and put paid media behind it.
More experiential video.
Keep testing and learning.
Journey tracking
Measuring end results against original objectives.

Take a listen to the replay for the full conversation. It's worth 45 minutes of your time!
(Click in yellow box below.)  

And, be sure click on this link to a Brand Point study:
State of Content Marketing in Financial Services  2021
for some interesting insights.

(Download requires registration.)

RECORDING REPLAY: Click Here to Access (Password GmbX4EFK)

STAY 'N TOUCH

I love hearing your thoughts and ideas on B2B financial marketing and your own challenges. Call or drop a note.

Missed our other webinars? Visit CFG online to get the recaps and recordings.

Miss our 2020 review? Catch up on all the news, expertise and events from CFG in 2020!

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Corporate Financial Group, Inc. · 13537 US Highway 1 · Suite 122 · Sebastian, FL 32958 · USA

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