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Michael B. Guralnick

Global Sales Head, Corporate and Public Sector and Global Head of Marketing, Proposals and Digital Client Advisory Treasury and Trade Solutions

July 7, 2021


Throughout 2021, CFG is featuring the brave marketers breaking new ground in B2B marketing in the world's largest banks. Our Q&A sessions with them focus on three themes: best practices from 2020, new directions for 2021 and a little peek into what makes them leaders.

In this edition of STAYING 'N TOUCH we feature Michael Guralnick of Citi. Michael boasts a distinguished career with more than 30 years of successful accomplishments in both global and regional transaction services sales management, as well as corporate bank relationship management and advisory at Citi. He is recognized for his leadership and strategic business management skills delivering a track record of sustainable, profitable growth, resulting in being named in Global Finance magazine's 2012 & 2014 Who’s Who in Treasury & Cash Management. Read how Michael positions marketing for growth and accountability.
 
STAY 'N TOUCH
Let us know how you're providing leadership to yourself, your team, your colleagues and your bank.

 
Click this box to read the full text of my interview with Michael

HIGHLIGHTS

Biggest changes observed in people behaviors in 2020
People caring about people, not only their families and friends, but about people across the globe.  Intensified client relationships, we discovered that a 30-minute video meeting...a comradery developed as we learned a new form of communication.

2021 marketing
Improving our client marketing technology, our operating platforms and greater use of data analytics to direct our activities. It’s also about listening better to our partners to understand what their clients are telling us their challenges are for 2021.

Leadership success
Listening/Hearing. As a marketeer, salesperson, an athlete, and family man, without question it’s the art of listening and hearing what the other person is saying that helps make you successful.

Career advice
Invest in networking and getting to know others outside your immediate team.

Previous Profiles in Leadership

Staying 'N Touch's Profile in Leadership, April 21, featured Kerry English, head of U.S. Marketing at HSBC. Kerry talks about jumping in where you're not expected, get involved to give your career a boost and always look for opportunities to grow personally and professionally. 

Staying 'N Touch's Profile in Leadership, March 24, featured Ryan MacDonald, CMO, Wholesale Payments, J.P. Morgan. Ryan talks about unified messaging, sales engagement, enhancing image, convergence of digital and physical marketing, deep connections to data and much more.

Staying 'N Touch's Profile in Leadership, February 24, featured Patty Jurca, Senior Marketing Manager, Corporate & Institutional Banking at KeyBank. Patty shared her team's approaches to relationship building internally through deeper conversations, hybrid as the next phase in marketing, analytics and ROI, and continually challenging yourself and your team.

Miss our year-end review? Catch up on all the news, expertise and events from CFG in 2020!

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