October 28, 2020

B2B SMX: Financial Services Roundtable Recording!

LISTEN to the Replay here!
On Monday, October, 26, 2020, the first day of the annual B2B Sales & Marketing Exchange, I shared a platform with 3 great marketers to showcase how they leveraged their marketing expertise to make a difference in their institutions in one of the most challenging years of our lives. They, like many of their peers in financial marketing, put first their values, mission and purpose to transform the role of marketing and expand its influence on the business of banking.

In this session, they demonstrated how boldness and bravery creates influence!

  1. Marketing as a Strategic Asset: turning marketing into a strategic asset by creating marketing as a service -- marketing packages priced and included in deals and RFP's! (Stephanie Meyer, Webster Bank/HSA Bank)
  2. Artificial Intelligence & Marketing: Artificial intelligence showing real time intent and interest by businesses’ and consumers’ online consumption on all sites coupled with human intelligence shows where the business/consumer is in the funnel and empowers marketers to capitalize on the opportunity in real time. (Julie Sleime, former SunTrust & USAA)
  3. Utilizing professional relationships to engage clients & prospects virtually: Reduced budgets can impact your ability to deliver interesting and exclusive virtual events to clients, so why not tap into existing corporate partners and professional relationships to create truly unique, partnered events? (Angie Spann, BNP Paribas)
THURSDAY, NOVEMBER 10, 2020, 4:05-5:00 p.m. (ET)

HIGHLIGHTS FROM THE B2B Sales & Marketing Exchange
Join your peers and Andrew Gaffney, Demand Gen Report and sponsor of the B2B SMX, and hear highlights from the 2020 Exchange. You'll learn the latest trends on account-based marketing, content, predictive analytics, virtual events, b2b digital advertising and more. You'll have a chance to share with Andrew your greatest priorities for your 2021 marketing (and sales) plans.
Be sure to invite your Sales peers to join you for this webinar!

Check your Inbox for your Webex invitation.


If your focus is on: Leadership, Research, Treasury, Commercial Real Estate (CRE), Content Marketing or Events, get in touch! You could be enjoying quarterly conversations about issues relelvant to your area of interest!
Missed our previous editions of STAYING 'n TOUCH or Webinar Recaps? Click here to access via our website
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Corporate Financial Group, Inc. · 13537 US Highway 1 · Suite 122 · Sebastian, FL 32958 

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Corporate Financial Group, Inc. · 13537 US Highway 1 · Suite 122 · Sebastian, FL 32958 · USA

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