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STAYING 'n TOUCH

APRIL 29, 2020

HOW ARE YOU DOING?

This is probably one of the most asked questions these days. Everyone is concerned for one another as the country -- the world, for that matter – tackles the personal uncertainty of a new virus and adjusts to a forced remote business model. So, whether you are a pro at remote working or new to it, really, how are you doing? That’s the question we’ve been asking our CFG members every week. Your answers provide comfort and assurance to your peers and we thank you for your time. 

We’ve learned a lot about conducting business remotely over the past many weeks, and we’ve written about it from all angles. Now, we want to shift course and begin to outline the structural reform that will occur in financial marketing as a result of this crisis. So, beginning this week, we’ll be asking you and some experts what changes you think will define our ‘new normal’. McKinsey’s newest analysis identifies five stages to a new normal: Resolve, Resilience, Return, Reimagination, and Reform. This is a good framework by which to begin our conversations with you going forward. Tell us what you think when we talk. 


We’ll be in touch!

Miss our previous editions of STAYING 'n TOUCH? 

This week's anecdotes from your CFG colleagues

This week’s conversations seemed a bit more relaxed, we must say. As one of our members noted, it takes 21 days to form a new habit. Well, it’s been more than 21 days for many, but in this period, we’ve learned a new way of working that we may or may not have to live with for some time. In case you’re wondering… 

The 21 Day Habit theory: Dr. Maxwell Maltz wrote the bestseller Psycho-Cybernetics. Originally a Plastic Surgeon, Maltz noticed that it took 21 days for amputees to cease feeling phantom sensations in the amputated limb. Since then, the ’21 Day Habit Theory’ has become an accepted part of self-help programs. simply put, the brain takes 21 days to learn a new habit. 

It’s not ideal for the more extrovert of you, but for the moment you might as well get in the rhythm of working from home and meeting virtually. As marketing may not be considered an ‘essential’ business in the bank, you might be in this position for a little while longer.  

  • Besides, isn't it fun to see people in their home environment --- the paintings on their walls, kids running around in the background, etc.

How has the work you do changed? we asked our marketing execs. The answer: the type of work we’re doing has changed. Content is ‘king’ again.  

  • Our marketing team has worked hard over the last couple of weeks to pivot a significant amount of our planned content. The hardest part of thought-leadership content right now is that what’s relevant today can be outdated tomorrow.  
  • We’ve created something new for every line of business at this point- some one-offs but many new types of content that we’re publishing regularly (like new newsletter series, a webinar series, etc.) to inform our clients. 
  • We’re spending more time on our websites to make sure that the content accurately reflects the most current data and contains appropriate imagery. 
  • Major industry events have been cancelled, postponed or are being held virtually. That means that we, too, have to adjust our schedules and budgets. Questions remain about participation and attendance, so we have to build a new plan for the balance of 2020.

This week's
FEATURED EXPERTISE

Responding to Uncertainty with Agility

Andrea Fryrear, AgileSherpas

Read Andrea's Story
Copyright © 2020 Corporate Financial Group, Inc., All rights reserved.

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Corporate Financial Group, Inc. · 13537 US Highway 1 · Suite 122 · Sebastian, FL 32958 

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Corporate Financial Group, Inc. · 13537 US Highway 1 · Suite 122 · Sebastian, FL 32958 · USA

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