The Big Pivot

...implications for B2B Financial Marketing


June 9, 2021

2021 Summer CFG Webinar Series

JUNE:  A CFG Virtual Roundtable


We brought together our top marketing leaders to learn how B2B financial marketers are sustaining 'The Big Pivot' to the brave new digital world in 2021. Facilitated by Jonathan Copulsky, B2B marketing  educator and expert, our own CFG leaders shared their views and stories as they lead perhaps the greatest change transition in commercial bank marketing. In the words of Bruce Lee, marketers must Be Like to reshape their form to adapt to constantly evolving situations.

Here are a few highlights from the conversation. Be sure to listen to the replay for the full conversation. It's worth an hour of your time!
(Click in yellow box below.)

What changed the most over the past year?
Clients hunger for thought-leadership and guidance.
Keen focus on content, the digitization of content and digital solutions.

How will you sustain strong client engagement?
Personalized, directional content and advisory
Digital portals for Sales
Experience-driven marketing

What characteristics define today’s marketer?
Agility, flexibility, tenacity, grit, resilience, change
New thinking, digital skills, data agility

Why work in B2B financial marketing?
It’s personal.
It’s a balance of fun, hard work and resilience.
It’s an opportunity to build your resume, your personal brand.

How will technology change marketing?
Personalization is #1 priority.
Show me you know me!

Jonathan Copulsky

Northwestern University

Kellogg’s Executive Education program in Business Marketing Strategy, Deloitte CMO


RECORDING REPLAY: Click Here to Access (Password fFRdMk4b)


Let us know how you're growing marketing to be a revenue generating machine!

Miss ou 2020 review? Catch up on all the news, expertise and events from CFG in 2020!

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