April 16, 2021



CMO 2021
Growth in the Age of Authentic Marketing


Marketing leaders held on tight to weather the twists and turns of 2020. As we move through 2021, the lessons of 2020 are your tools to continue to reshape and redefine what it means for marketing to be a growth driver. Liz Miller, Constellation Research, joined CFG to share the key priorities B2B marketers will address and attack this year. She addressed the forces and factors threatening success and the tools and technology under investigation to advance the marketing agenda. Click on the link to the recording below and get ready to listen to why marketing is a bigger force than ever.

How marketers adapted to the rolling ride known as 2020.
Key priorities marketers, like you, have identified for 2021.
The issues and forces that could derail your success.
The toys and tech you are eyeing to streamline operations and create growth opportunities.
The 5 big trends marketers can and should embrace moving forward:

1. CX as a team sport
2. Ditch the 4P’s; it’s time to refocus on the 3R’s of marketing success (revenue, relationships, reputation)
3. Brand Security: protect promises like your brand depends on it.
4. Calculate the cost of engagement.
5. Don’t Roar: a lion doesn’t need to roar to prove she’s a lion! 

Liz Miller
VP & Principal Analyst

Constellation Research
RECORDING REPLAY: Click Here to Access (Password VcwxWmA7)


Let us know how you're growing marketing to be a revenue generating machine!

Miss our year-end review? Catch up on all the news, expertise and events from CFG in 2020!

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