Wondering what's happening outside of our little financial services marketing bubble? Marketers across the B2B spectrum are experiencing the same shift to digital for their go-to-market strategies. And, coincidentally, that's exactly what buyers of B2B services want! In fact, 70-80% of B2B decision-makers prefer remote human interactions or digital self-service, according to a McKinsey research study.
In this CFG webinar, Andrew Gaffney, best known for Demand Gen Report, shared highlights from the late October event he hosts annually, B2B Sales & Marketing Exchange.
Here's a sample of what's you'll learn!