2020 Fall Webinar Series

Best of 2020 B2B Sales & Marketing Exchange

November 10, 2020


Andrew Gaffney

Founder, G3 Communications
Wondering what's happening outside of our little financial services marketing bubble? Marketers across the B2B spectrum are experiencing the same shift to digital for their go-to-market strategies. And, coincidentally, that's exactly what buyers of B2B services want! In fact, 70-80% of B2B decision-makers prefer remote human interactions or digital self-service, according to a McKinsey research study. 

In this CFG webinar, Andrew Gaffney, best known for Demand Gen Report, shared highlights from the late October event he hosts annually, B2B Sales & Marketing Exchange.


Here's a sample of what's you'll learn!

Get the REPLAY here! (PW: 8kGAmC7V)

ABOUT Andrew Gaffney
SVP, Emerald Expositions

Andrew Gaffney is Founder of G3 Communications, which was recently acquired by Emerald Expositions. G3 is a digital media firm twice named to the Inc. 5000 list of fastest growing companies. G3 Communications produces B2B Marketing Exchange, a leading event and online community for B2B marketing executives focused on driving growth through performance marketing.
G3 Communications also publishes Demand Gen Report and Retail TouchPoints, leading targeted e-media publications focusing on best practices in customer acquisition and customer experience management.
G3 Communications also operates Content4Demand, a marketing services company which helps build audience-centric content strategy and execution for high growth companies in high tech, professional services and industrial clients.

You can find Andrew at


As always, the resources presented in this publication can be shared with your teams and  colleagues.

All materials are available also in the Resource Library in the 2020 Webinars folder on our
CFG Website.

Recording Link  (PW: 8kGAmC7V)

LISTEN to CFG at the B2BSMX sharing stories of innovation in B2B financial services marketing!

NEXT WEBINAR: We have data that tells us what technology you're using to support your marketing and content initiatives. A snapshot will be shared with you soon. In January, we will host Altimeter Group's Omar Akhtar comparing our platform use with large-scale B2B. Stay tuned for details.

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