Are you able to show your business partners how every dollar marketing spends impacts their business? Are you and your partners operating in lockstep as you guide prospects and customers along their journey with you?
Marketing Performance Measurement
will prove to be marketing’s most important initiative of this decade.
Today there is no excuse for flying blind. Every decision you and your execs make should be informed by data and framed to provide direction. We have the expertise, we have the technology, we have the analytics teams, and most importantly, we have executives willing to make the right marketing investments. Now, more than ever marketers can lead them to the right decisions.
CFG Members and Mezzo Labs provided expertise and practical solutions in this first of a CFG webinar series devoted to helping you design a measurement capability that fits with your organizational capabilities and culture. Watch the replay to see how HSBC, KeyBank and other banks are proving that marketing can be in the driver's seat!