2020 Fall Webinar Series

How to Make Marketing Memorable: Separating Science from Science Fiction

October 15, 2020


Carmen Simon, PhD

Chief Science Officer
The entire reason you create marketing materials is to influence your buyers’ decisions in some way. But influence is really a function of memory. After all, your buyers will make decisions based on what they remember. And you can’t hope to influence those decisions if your messages and content aren’t memorable. So, how do you create memorable marketing?

In this webinar with Dr. Carmen Simon, cognitive neuroscientist and Chief Science Officer at Corporate Visions, shared the results of new research and practical techniques to activate your buyer’s memory and make your marketing more influential. She debunked several myths for us. For example:

·Repetition helps memory, but only a specific kind of repetition works in a competitive space.
·Less is not more when aspiring to be memorable.
·Simplicity is not always the answer when content is complex.

Carmen Simon
Chief Science Officer, Corporate Visions Inc.

A Silicon Valley entrepreneur, cognitive neuroscientist, and keynote speaker, Dr. Simon has developed a groundbreaking approach to creating memorable messages that are easy to process, hard to forget, and impossible to ignore―using the latest in brain science. 

You can find Dr. Simon on

Dr. Simon is the author of Impossible to Ignore: Creating Memorable Content to Influence Decisions.


As always, the resources presented in this publication can be shared with your teams and  colleagues. All materials are available also in the Resource Library in the 2020 Webinars folder on our CFG Website.

Today's Recording Link  (PW: 9tHeMmUh)


NEXT WEBINAR: We're working on the details right now building a session on content marketing strategy and technology. Watch your Inbox for your Webex invitaiton!

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