The entire reason you create marketing materials is to influence your buyers’ decisions in some way. But influence is really a function of memory. After all, your buyers will make decisions based on what they remember. And you can’t hope to influence those decisions if your messages and content aren’t memorable. So, how do you create memorable marketing?
In this webinar with Dr. Carmen Simon, cognitive neuroscientist and Chief Science Officer at Corporate Visions, shared the results of new research and practical techniques to activate your buyer’s memory and make your marketing more influential. She debunked several myths for us. For example:
·Repetition helps memory, but only a specific kind of repetition works in a competitive space.
·Less is not more when aspiring to be memorable.
·Simplicity is not always the answer when content is complex.