Uptown EyeCare & Optical 2015 Newsletter
View this email in your browser
Bevel Frame Model Picture 1


In summer of 2015, we closed doors for a week and a half and remodeled our front desk, installed new FLOOR carpet tiles and painted our entire interior of the practice, adding some teal color to our walls and fun color squares to our exam rooms. We also chose modern & clean design for our optical and waiting room furniture and added some elegant accent lighting. Keep an eye out on the new signage that we plan to redesign sometime in 2016!

Also In This Issue ...

Uptown EyeCare is thrilled to announce that we are now carrying Mykita Eyewear!
see Mykita below...

There is a new way to treat red, gritty, irritated and dry eyes from blepharitis and you can get it at Uptown EyeCare!
see BlephEx below...

6 months deferred interest for purchases over $400
see Care Credit below...

see AMD Testing below...

see HSA below...

see 25% OFF COUPON below...

Copyright © 2015 Uptown EyeCare & Optical, P.C., All rights reserved.

Phone: (503) 228-3838

unsubscribe from this list    update subscription preferences 

Email Marketing Powered by Mailchimp
Contact Us
Contact Us
Bevel Frame Model Picture 2

2) Mykita Continued...

The name Mykita is derived from "Kita" (a common abbreviate for Kindertagesstätte/Kindergarten) and is a reference to their first premises, a former nursery in Berlin.  Winner of over 30 design awards since its inception in 2003, Mykita has become known for its modern handcrafted design. 

The innovative concept behind Mykita's frames includes a patented hinge which removes the need for awkward screws and soldering with a simple plug in connection.  Mykita breaks away from the mold of how we traditionally make eyewear, and creates something revolutionary.  The frames themselves are cut out of stainless steel sheets before being hand folded into form much like origami. The result is a strong, durable, light weight, high quality frame that you will love to wear. 

Stop by and let our ABO Certified Opticians help you pick out the Mykita that's just right for you!
BlephEx Animation
BlephEx- Healthy Eyelids for Life!
Watch this video to learn more about blepharitis and BlepEx treatment available at Uptown EyeCare!

3) BlephEx Continued...

What is Blepharitis?
Blepharitis means "lid inflammation". As we age, the normal flora bacteria that live along our eyelid increase in number and begin producing a biofilm, like plaque on the teeth. They also produce exotoxins which get trapped in this biofilm. The exotoxins diffuse into the lid margin tissue and cause low-grade chronic inflammation which, over time, shuts down the oil glands,  leading to chronic dry eye disease. Blepharitis produces a wide range of symptoms such as itchy, scratchy eyes with foreign body sensation, tearing, mattering, stickiness and the need to rub the eyes. As the disease progresses, the eyes become constantly dry. Many patients wake up with a crustiness along the eyelid margins.
What’s the best way to treat Blepharitis?
The absolute best way to treat blepharitis is to address the source of the problem: the built up bacteria on the eyelids. With new technology called BlephEx, our optometrists at Uptown EyeCare have the ability to halt the cycle of inflammation and allow your eyelids to function normally again. Using a small medical-grade sponge, BlephEx gently scrubs away debris, oil, and bacteria that have accumulated along your lid margins. This in-office procedure takes about 30 minutes and patients often experience improved comfort shortly afterward. This procedure is not covered by insurance, but costs only $109. Continuous home lid hygiene is always recommended in between treatments to slow the recurrence of the biofilm. Even with the best home scrub routine, the biofilm will eventually return, symptoms will recur, and patients will once again be on the road to chronic dry eye disease. Therefore, the BlephEx treatment is recommended every 4-6 months, depending on the severity of the blepharitis.
If you are suffering from symptoms of blepharitis, be sure to discuss it with your optometric physician at Uptown EyeCare, or schedule the BlepEx procedure with Dr. Zuzana B. Friberg. Let BlephEx treatment be the first step in getting your eyes clean, healthy, and happy once again!
OCT Retina Picture

4) Care Credit Continued...

Your eyes have what it takes to live your best life in full color detail, whether it's reading a book, sightseeing in foreign lands or making sure you are in optimum health. Unfortunately, health care costs are on a rise: insurances have higher premiums, but poorer coverage, leaving many not able to afford what they need because of higher out of pocket expenses. Importance of annual vision and eye health care, glasses with the current prescription and contact lenses that are the best for one’s eyes are often overlooked and considered too expensive.
Care Credit helps to bridge this gap between cost and care by picking up where the insurance leaves off. With the convenience of monthly payments, Care Credit can help you protect your eye health with a way to pay for the costs of vision care for you and your family, including:
  • Routine eye check-ups
  • New glasses & Prescription sunglasses
  • Contact lenses
  • Dry eye treatments
  • Refractive Surgery
Uptown EyeCare accepts payments thru Care Credit for purchases over $400, offering a 6-month deferred interest (if paid in full within 6 months), so you can get the vision care you need!

To learn more about Care Credit, please ask our staff or click on the following link:


5) AMD Testing Continued...

Genetic testing for age-related macular degeneration (AMD) is in its infancy, and while much of the technology available to us today for AMD is new, it is a promising advance in eye care that will continue to gain ground in the near future.
AMD is a multifactorial disorder with both genetic and environmental risk factors; the most well established factors are age, family history and smoking.  This complex disease is the leading cause of blindness in the elderly population. There are two major types of AMD, a dry form and wet form. The dry form is associated with slowly progressive vision loss, and the wet form may lead to rapidly progressive and severe vision loss caused by the development of new leaky blood vessels in the compromised areas of the macula (center of one's vision). There is no cure for macular degeneration, even though treatments consisting of eye injections do seem to slow down the progression of the wet form. A number of studies have linked several genes with the pathogenesis of AMD, suggesting that interactions between genetics and environmental factors combine to predispose people to AMD and/ or trigger its development.
Genetic variants associated with AMD account for approximately 70% of the risk for the condition. Over 25 genes have been reported to date to influence the risk of developing AMD, discovered originally through family-based linkage studies, and then through large genome-wide association studies. The two gene variants most strongly connected to AMD are complement factor H gene (CFH) and ARMS2. 
Commercially available genetic tests for AMD aim to predict the odds that a patient will go on to develop significant AMD within their lifetime, thereby recommending that these high risk patients are monitored more frequently. Even though the predicted risk might not be 100% accurate and clinically valid at this point, it might provide high-risk patients motivation for lifestyle modification, as well as increase their compliance of more frequent follow up visits. Some genetic tests are starting to recommend personalized supplement recommendations based on individual genotypes, however currently there is no consistent evidence-based research that can support the validity of these recommendations (there are only two studies and they contradict each other).
Because of the lack of clear treatment and monitoring strategies for those at risk for AMD, the American Academy of Ophthalmology (AAO) Task Force on Genetic Testing has recently advised against routine genetic testing for AMD. The main concern is that routine genetic testing should not be done until there is evidence from good prospective, randomized clinical trials that the testing leads to improved outcomes.
Despite the above AAO recommendations, many people with early AMD might want to know if they might be at a higher risk of severe disease later on in their life and are willing to accept the limitation of the current testing. These patients might want to hear the results so they can readily change factors such as adapting a healthy lifestyle (refrain from smoking and incorporating UV protection), taking vitamins and being closely monitored by their eye care professional. These results might motivate them to adapt better habits to try to decrease their risk of progression, but might also impact their psychological status if the disease never progresses, or if it progresses despite them trying their best. For those labeled as low risk, a false sense of security that the disease might never progress might decrease their compliance of the above recommendations.
Nonetheless, the knowledge of an individual’s risk might allow eye care professionals to better counsel their patients on risk modification before the clinical disease is present. Doctor’s ability to discuss patient’s individual risk may be very powerful when attempting to motivate them to eat healthier or quit smoking. Further, vitamin therapy could be initiated sooner in patients who are shown to be at an increased risk. It may also help to determine which patients have to be seen more frequently for AMD screening as well as follow-up.
Uptown EyeCare optometric physicians will continue to monitor and evaluate genetic testing as it becomes more advanced and refined in the future. In the meantime, the only knowledge to be gained from present genetic testing is the possible need for lifestyle changes. The best recommendations so far for patients with early AMD is to see your eye care professional regularly, (at least once a year), eat a healthy diet, take your recommended vitamins and don’t smoke!
6) HSA Continued... Time is running out. Don't let your flex account!

The end of the year is approaching quickly. What better way to get ready for another year than resolving to have your best possible vision? Health Savings Accounts (HSA) & Flex Spending Accounts (FSA) have only a limited amount of time for you to spend your hard earned pre-tax money.

Don’t forget that eyewear is considered a medical device and can be paid for with these types of accounts!  It’s a great time to get that pair of glasses you’ve had your eye on, or a new pair of sunglasses so you are ready for the spring.  It’s even a perfect time to invest in additional pairs of glasses so you can expand your eyeglass wardrobe!  Need more contacts?  Don’t worry, your HSA/FSA account will cover those as well!  If your prescriptions have expired, now is the perfect time to come in and have all of your eyewear needs taken care of. Call us at 503-228-3838 to schedule your annual eye exam. While you are here utilizing your HSA/FSA account, don’t forget to bring your existing pairs of glasses to have them adjusted.

Every three to four months your glasses should be tightened and adjusted so we can keep them in tip top shape!  Our ABO Certified Opticians are here 5 days a week to help with all of your adjustment needs. 

All of us at Uptown EyeCare & Optical look forward to seeing you before the end of 2015!

7) 25% OFF COUPON Continued...

25% Voucher Front
25% Voucher Back

Wishing You Peace, Love & Joy This Season and a Very Happy New Year in 2016!