Uptown EyeCare & Optical 2016 Newsletter
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Bevel Frame Model Picture 1


Two new beautiful non-woven textile tapestries are now decorating our walls! These two commissioned art pieces were hand-made this past summer by Dr. Friberg’s mom, who is one of a few artists in Slovakia making textile art according to a patented technique called Arttex.
Arttex is a relatively new technique (registered as a brand name in 1995), which utilizes patches of soft colored fleece in various compositions, virtually creating a wool “painting”. Important details are stitched by hand to the base textile and then the whole work is secured via a special textile-punching machine. This technique enables combinations of colored fleece with other textile materials such as cloth, fabric, embroidery, lace and combed wool yarn. Final artwork resembles a tapestry, similar to a Gobelin tapestry.
Next time you visit us at Uptown EyeCare, take a peak at our hallways and admire the vibrant artwork ... you are even allowed to touch it unlike in an art museum!


Also In This Issue ...

Uptown EyeCare is thrilled to announce that we are now carrying Etnia Barcelona!
see Etnia Barcelona below...

How our optical knowledge and products, we well as customer service differ from other optical competitors.
see Choose Small & Local below...

see Kid's Eye Exams below...

see Dry Eyes below...

see HSA below...

see 25% OFF COUPON below...

Copyright © 2016 Uptown EyeCare & Optical, P.C., All rights reserved.

Phone: (503) 228-3838

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2) Etnia Barcelona Continued...

In my 28 years of being an optician, I've seen a lot of frame lines come and go. Many of them are distributed and/or owned by large companies like Luxottica or Marchon.  One of my favorite things about working at Uptown EyeCare is that we try our best to keep our selection of frames to independent small companies, and that allows us to provide high quality, yet artful and unique experience for our patients.

One of those small companies is Etnia Barcelona. Founded by David Pellicer in 2001, David got his inspiration from his grandfather Fulgencio Ramo, who worked in a sunglasses factory in Barcelona in the 1950's. In 1962 Mr. Ramo started his own factory, and became a leading distributor of sunglasses throughout Spain. David worked in his grandfather's factory in the 1990's, and wanted to see more color introduced into sunglasses designs that had primarily been brown or black. With the support and blessing of his grandfather, Etnia Barcelona was born!

High Quality Materials
Etnia Barcelona produces the highest quality acetates from cotton and other natural plant materials. The acetate they use allows them to incorporate unique and creative colors and patterns into their eyewear, while at the same time creating glasses that fit really well and last a long time. It's a great combination of artfulness and high quality!
Hidden Hinge Design
Another great feature of this line is their hinge design. When you open and close an Etnia Barcelona frame, you can feel the smoothness and quality of the hinges. When you put them on, you can feel how incredibly comfortable they are because of this design. The other nice thing about these hinges is that they are hidden! Rather than having bulky hardware on the outside of the temple, they are actually inside the temple for a much cleaner look.
This line is one of the best lines I've ever worked with, and I'm very excited to share it with our patients! Please feel free to call us with any questions about it, or just come by and try it on. As ABO-certified opticians, we are all happy to guide you and lend our expertise to your experience with us!

Written by Allison B. Lake, ABOC - Optician at Uptown EyeCare

3) Choose Small & Local Continued...

We are a small, family & locally-owned clinic that believes strongly in not only providing the best in patient care, but also in supporting and genuinely caring for our local community. We understand there are many options available to you for your eye care needs. Our residency-trained optometric physicians and board certified staff are dedicated to providing you with the best in eye health care and optical products. Our attentive doctors reserve 45 minutes for each comprehensive eye exam utilizing the latest technology in a full scope optometric practice. And our opticians will spend the time with you choosing the right frame and lenses for your prescription and lifestyle needs.

Both Dr. Friberg and Dr. Mercer always perform binocular vision testing as part of your refractive status, as to not miss the need for prisms, vision therapy or extra plus for reading. These extra steps during refraction are often overlooked at many other practices, because they take extra time. Aside from the correctly balanced lens prescription, getting the right glasses requires choosing the correct frame for one’s face, taking a myriad of key measurements taken by an optician and selecting the correct lens type and material for your prescription. An online merchant will not be able to take all of these custom measurements and help you with your frame and lens selection. For example, if a lens isn't centered on the pupil in one eye, discomfort, eyestrain or double vision may result. If a frame is not properly fit to one’s face, and/or proper lenses are not carefully selected for the given prescription and frame, lenses may be too heavy, have large thick bevels, or cause uncomfortable distortion. Therefore, having an ABO-certified optician help you with your choice of frame, lenses and measurements still remains the gold standard and an essential part of getting new comfortable eyewear.

Our opticians have also put a lot of research into understanding which personalized lens types will serve your needs best. Most big box, chain or discount opticals typically offer only a few lens styles out of the myriad that are available. At Uptown EyeCare, we get to know the latest in innovative design and technology by working with not just one lab, but a few best ones in our industry. And we get to know you and your lifestyle needs– we recognize that every person has unique lifestyle requirements and will require and benefit from different lens designs and features. There simply is no proper "one size fits all" lens. Getting fitted into custom lenses such as anti-fatigue lenses, computer progressives or custom progressives requires unique knowledge of knowing what style will work best for a certain prescription, lifestyle need and frame – and we are here to share our knowledge with you!

We also specialize in small company, unique and artful eyeglass frames from around the world. We have a variety of frame materials, styles, colors and hinges available, and our selection is always changing! We also carry eyewear for your little ones! To make sure your eyewear fits well and you are seeing out of the proper prescription after we dispense your glasses, we recommend frequent adjustments – these are always complimentary of course! If your frame needs a complex repair, we are often able to help you on the spot for a nominal fee, or refer you to an expert in the field with specialized equipment who can help. Also, our frame and lens products have a one-year warranty against any manufacturer defects.

At Uptown EyeCare, we strongly stand behind our prescriptions, as well as our frame and lens recommendations. If your eyes are having a hard time getting used to your new glasses after 2 - 3 weeks after your optician carefully adjusts your eyewear, we are happy to trouble-shoot the prescription and/or remake the lenses with a different lens style or new prescription within 60 days at no charge to you. You will not find these personalized services online, or at discount opticals.

Our doctors and opticians attentively work together as a team to ensure a quality pair of glasses you will enjoy for years. We care about you seeing and looking your very best!

  • Full Scope Optometry Clinic
  • Attentive 45 Minute Eye Exams
  • Independent Frame Companies
  • High Quality Optical Products
  • Locally-Owned Family Business

4) Kid's Eye Exams Continued...

I have always admired pediatricians asking if my kids had their teeth checked preventatively twice a year – what a great reminder I thought. However, unless I brought it up, noone recommended annual eye exams. I was happy to see that my kids had a quick vision screening during their wellness exam at age 5, however, both passed the screening, yet both have significant eye alignment problems! As an optometrist, I know that vision screening is not a replacement for an actual eye exam, but most parents do not know that.  A child’s vision and eye health is as important as their dental health, and let me tell you why:
Clinical experience and research have shown that at just 6 months of age, the average child has reached a number of critical developmental milestones, making this an appropriate age for the first eye and vision assessment. Many visual abilities are fully functioning by the age of 6 months. Interference with development during this critical phase many lead to serious lifelong effects on vision. Successful treatment can be obtained more quickly with early intervention. Problems that need correction at this age group are congenital abnormalities such as congenital cataract, strabismus, high prescriptions or unequal prescriptions between the eyes.

One in every 10 children is at risk from undiagnosed eye and vision problems, yet only 13% of mothers with children younger than 2 years of age said they had taken their babies to see an eye care professional for regular check-ups.  According to the American Optometric Association (AOA), strabismus will develop in approximately 4% and amblyopia will develop in 3% of children - this equates to as many as 100,000 infants born each year who are at risk for serious eye and vision problems. Therefore, the first eye exam should be performed between the ages of 6-12 months. Infant SEE is a great way to examine your baby's eyes, especially if you do not have them under your vision insurance. Many local practices participate in Infant SEE, and all optometric physicians at Uptown EyeCare, are part of this great program. I strongly believe that every pediatrician should be recommending an eye exam to a parent of a one year old!
Although teenagers and adults tend to have more vision problems, younger kids may not see as well as they should and as their parents / teachers think they are seeing. According to research, just 1 out of every 7 preschoolers receives an eye exam, and fewer than 1 out of every 4 preschoolers receives some type of vision screening. Many states in the US now mandate that all kids entering kindergarten require an eye exam and not just a vision screening - sadly, Oregon is not one of them.

We know that about 80% of what a child learns is through their eyes, and the inability to see clearly can affect a child's physical, mental and social development, which in turn can affect academic and athletic performance later on. Kids who squint, sit very close to a screen, or who avoid reading or near activities, or perhaps are slow learners, may have a vision problem.  Additional signs of possible vision issues include coordination problems in sports, headaches, frequent eye rubbing or blinking, abnormal head posture, developmental delays, failure to maintain eye contact, or poor eye tracking skills. For all these reasons stated and many more, early detection of vision problems is crucial, as undiagnosed and untreated vision problems (such as strabismus (=crossed eye(s)) or amblyopia (= lazy eye)) can impair child's development, affect learning and possibly lead to permanent vision loss. The AOA recommends the next eye exam to be performed is around the age of 3 (between the ages of 2-5). The sooner strabismus and amblyopia are treated, the better the eyes are able to work as a team, providing binocular vision, and vision and learning will become more comfortable.
Further, the AOA recommends having eyes checked again before first grade and every one to two years thereafter, depending on risk factors. Children considered at risk for the development of eye and vision problems may need additional testing or more frequent re-evaluations. Optometrists and ophthalmologists can discuss potential risk factors only after a full vision and eye health exam. A school vision screening, while helpful, is not a substitute for a comprehensive eye examination.

Just like with vision insurance, most parents add their children to their medical insurance, and under the new Affordable Care Act (ACA) rule, most medical insurances are mandated to have annual dental and vision coverage for children under the age of 18. This means that kids who have pediatric vision coverage under medical insurance only can still be seen for their annual eyecare, just like kids with vision insurance! Sadly, lot of parents are unaware of these benefits. 

Many parents also think that vision exams are unnecessary if their kids are not complaining of any vision problems. I can tell you that both of my twin girls never complained of any vision issues, and like other small children, when asked, didn't really know how clear their vision should really be. It even took me, a skilled optometrist, some time to diagnose them properly and start their effective treatment (that we are still undergoing as of now).

We need to think of our future generation of kids, whose lives are going to be faster and more computer-driven than ours and get their eyes checked from infancy. I argue that examining their eyes is as important, if not more important, than getting their teeth checked. Baby teeth always fall out, and one can always get a tooth implant if our permanent teeth fail us, but unfortunately we can’t do that with eyes. I hope you found this article helpful and convincing, and I also hope that you will make scheduling your kid’s eye exams your top priority in 2017!

Written by Dr. Zuzana B. Friberg, OD, FAAO - Owner of Uptown EyeCare

5) Dry Eyes Continued...

Did you know that only 10% of dry eye disease is usually due to purely not having enough tears? Most forms of dry eye actually involve inflammation. Stress to the ocular surface (cornea, conjunctiva, lids and your tears) is most often to blame behind dry eye inflammation.

The signs and symptoms of dry eye vary from person to person, but here are the most common ones: stinging, burning, irritation, foreign body sensation, redness, itchy eyes, intermittent visual blur, watery eyes and grittiness. Everyday factors put people at risk for dry eye. However, we know that older people and women are more likely to develop dry eye disease. But patients may not know that plenty of other things can put them at risk on a daily basis: prolonged screen time, contact lens wear, eye surgery, autoimmune diseases, thyroid disease, and the use of antihistamines, antidepressants or estrogens.

Studies estimate more than 30 million patients suffer from dry eye disease in the United States alone, but less than one million are receiving medical treatment. While dry eye is typically chronic, it can also be progressive. And because dry eye disease is not going to simply go away or improve on its own, patients need to address their problems with their eye doctor. Our doctors need to evaluate your eyes and diagnose the type of dry eye first before a successful treatment plan can be started. The treatment plan is not the same for every patient, so picking up any Omega 3 supplement and artificial tears off the drugstore’s shelve is likely not going to be of much help if you are trying to self-treat a moderate, or severe dry eye.

If you are one of the millions who suffer from ocular surface disease, there is an exciting new medication that can help. In July of 2016, the FDA approved a new drug to treat signs and symptoms of dry eye - Xiidra (lifitegrast). Xiidra is the first in a new class of drugs known as lymphocyte function-associated antigen-1 antagonists. This drug inhibits inflammation on T cells found on your ocular surface, stopping the cascade of symptoms of dry eye. Patients have seen relief from red, burning and uncomfortable eyes as early as two weeks after starting Xiidra. Although this medication is still new, our doctors have already seen good results. It is now a waiting game as more and more people get treated, in regards to what will happen to insurance coverage for Xiidra – for now, the first month of the medication is complimentary.

On another note, dry eye treatment is not limited to medications alone. Contact lens technology has evolved to include a scleral lens design that keeps the eye bathed in moisture all day long. This rigid lens vaults over the cornea and sits on the white part of the eye (called sclera) and is filled with a preservative free solution that keeps the cornea continually moist, providing significant relief for those suffering from dry eye, or ocular surface disease. Scleral lenses have also been proven to help those patients who have not been able to wear conventional soft or small diameter hard contact lenses, have had prior poor fitting contact lenses, or have surface irregularities.
If prescribed Omega-3 supplementation, lid hygiene, artificial tears and other prescribed medications are not controlling your dry eyes, Xiidra may offer a new promising treatment. Along with trying this new medication, careful follow-ups with our doctors are necessary, so your treatment is continually tailored to achieve maximum results.

Both of our optometric physicians treat dry eye and also fit scleral lenses, so feel free to ask Dr. Friberg, or Dr. Mercer if either of these options could be a good solution for your dry eyes this winter and into the New Year!
Co-written by Dr. Amanda Mercer, OD & Dr. Zuzana Friberg, OD, FAAO
6) HSA Continued... Time is running out. Don't let your flex account!

The end of the year is approaching quickly. What better way to get ready for another year than resolving to have your best possible vision? Health Savings Accounts (HSA) & Flex Spending Accounts (FSA) have only a limited amount of time for you to spend your hard earned pre-tax money.

Don’t forget that eyewear is considered a medical device and can be paid for with these types of accounts!  It’s a great time to get that pair of glasses you’ve had your eye on, or a new pair of sunglasses so you are ready for the spring.  It’s even a perfect time to invest in additional pairs of glasses so you can expand your eyeglass wardrobe!  Need more contacts?  Don’t worry, your HSA/FSA account will cover those as well!  If your prescriptions have expired, now is the perfect time to come in and have all of your eyewear needs taken care of. Call us at 503-228-3838 to schedule your annual eye exam. While you are here utilizing your HSA/FSA account, don’t forget to bring your existing pairs of glasses to have them adjusted.

Every three to four months your glasses should be tightened and adjusted so we can keep them in tip top shape!  Our ABO Certified Opticians are here 5 days a week to help with all of your adjustment needs. 

All of us at Uptown EyeCare & Optical look forward to seeing you before the end of 2015!

7) 25% OFF COUPON Continued...

25% Voucher Front

Wishing You Peace, Love & Joy This Season and a Very Happy New Year in 2017!