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The Association of Alberta Sexual Assault Services is pleased to launch our 60 second #IBelieveYou Public Service Announcement. 

Partially filmed on September 23, 2016 at Kenilworth Arena in Edmonton, our 60 second Public Service Announcement features real Albertans standing up for survivors of sexual assault.  Visit to view it and to learn how you can join the groundswell of support for survivors of sexual assault.  Make some noise!  Survivors can hear you!
The Association of Alberta Sexual Assault Services ( would like to invite you to be a part of the #IBelieveYou campaign – a public awareness campaign that is celebrating how Albertans are standing up in support of survivors of sexual assault and sexual abuse.   
Building on the tremendous success of its first year, Alberta’s award-winning #IBelieveYou campaign is taking advantage of what organizers say is an unprecedented sea-change in public opinion—a dramatic culture shift toward standing with survivors of sexual assault by “believing as a first step”.
Sexual assault is a severely under-reported crime—upwards of 97% of incidents go unreported. More than ever, the public is understanding that believing is a form of prevention because people who receive a positive response are significantly more likely to get help, seek justice, and help stop sexual assault.


Phase 2 of the #IBelieveYou campaign launched on Monday September 19, 2016 and quickly trended on Twitter throughout Alberta and even nationally in Canada!! We now need the help of you and your organization - We want this positive message of supporting and believing survivors of sexual violence to continue sweeping across the province and keep trending. 
This is what we need you to do: Please take a selfie or a 10 second video as individuals or groups sharing a collective #IBelieveYou message to survivors. Make sure to make some noise – loud enough for survivors to hear!! Then post your picture or video on social media (Facebook, Twitter, Instagram) and tag another individual, group, or organization so that they will do a video too (And remember to include the hashtag #IBelieveYou).
You can search #IBelieveYou on social media to see many examples of videos that groups, organizations, Post-Secondary Institutions, and sports teams have already uploaded.
Please visit our website for more
information on the campaign, and to see our posters/videos.

Copyright © 2016 AASAS, All rights reserved.

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Association of Alberta Sexual Assault Services · Suite 700, 910 7th Ave SW · Calgary, AB T2P 3N8 · Canada

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